Case Study Elleven Dental

The Brief

We began working with Elleven Dental on their marketing campaigns back in October 2020. We are running a paid advertising campaign designed to help them reach a larger audience, bidding for relevant keywords.

Vooba services

Pay Per Click

Our team of PPC specialists are continuously reviewing this campaign to identify new ways that it can adapt and evolve.

Search Engine Optimization

More recently, our dedicated Search Engine Optimisation specialists have been optimising their website to ensure that any technical problems are resolved and to position the company in front of a wider organic audience.

Elleven Dental

The Result

PPC

Since we started the campaign, we have always been consistently hitting high numbers of conversions, with a low cost per conversion.
Our ads have always been showing at the top of the search results, having bid competitively for our chosen keywords to outrank our competitors.
The company have seen an excellent ROI from their digital marketing investment, with the cost per conversion equating to just a small fraction of the potential revenue that new clients can bring in.

Google Ads | Ongoing Account Optimisation

Our team of PPC specialists are continuously reviewing this campaign to identify new ways that it can adapt and evolve. For example, recent optimisation of the campaign strategy includes:

We have created different ad variations and tested a different bid strategy to help us achieve a lower cost-per-click. This has proven to be very successful.
We are also working on applying a new ad format to the entire account to have a better click-through rate and an improved quality score that will help us drive more quality leads.

SEO

While it’s too early in the campaign to provide detailed results here, we are already beginning to see significant improvements:

We have looked at resolving key technical issues to ensure that the website is adhering to all of the latest SEO best practices.
We have been optimising key pages and targeting a variety of relevant keywords. Organic rankings are already improving and we have several keywords in the top three positions on Google.

We will continue to update this case study with further updates as the campaign progresses.

Are You A Dental Practice Looking For Marketing?

We’ve worked with a variety of dentists over the years and have extensive knowledge and experience in the field. Our team are able to use this knowledge, alongside their creative and technical skills, to position your business in front of potential customers and improve your reach.

Get in touch with a member of our team today to find out more.

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