Trends in Social Media Marketing 2024

Four trends that will be big in 2024

Social Media is an ever-changing landscape. Despite the core principles remaining the same, trends in how people interact with social media have changed significantly since Facebook first launched to the public in 2006.

Keeping up to date with new trends in social media marketing can be highly beneficial for your business. Social media offers a unique opportunity to interact with potential and existing customers and build brand loyalty and awareness. Read on to discover the social media trends predicted for 2024.

1. Short-Form Video Content

Short-form video content is becoming ever more prominent on social media. Videos under ten minutes long are especially popular among the younger generation, with around 68% of 15 to 24-year-olds watching short-form videos daily. TikTok, Instagram Reels and YouTube Shorts are defining social media, centring everything around short-form videos. Many people are turning to these platforms to discover new brands and products.

One feature of short-form videos that makes them so popular is that they promote relatability and authenticity. Short-form videos are a great way to show the personality and story behind your brand and build customer relationships. Customers love getting to know the face behind the brand!

Knowing where to start is often the most challenging part of using short-form video content to promote your brand. Our expert team at Vooba are ready to help you create a plan that will increase your reach and build your confidence to create your business’ social media short-form content yourself. Get in touch with us to learn more about how our packages can help you make the most of this trend.

2. Social Commerce

Buying and selling directly from social media platforms is a trend that is continuing to grow. Internet shopping has become routine, and significant numbers of consumers have migrated to using social media platforms to find and buy products. Social platforms are increasingly starting to include options to buy directly on the platform, including Facebook Marketplace, Instagram shops and TikTok live shopping.

Utilise this trend by making your products the star of your social media platforms. For professional advice on attracting more e-commerce customers using social media, contact our social media about how they can help set up a successful social media shopping campaign.

3. Community Building

Building an online social media community goes beyond purely accumulating followers. Brands that make an effort to create a community amongst their followers see an increase in brand loyalty and, ultimately, sales.

Building a community can look like replying to comments to start conversations, sharing relatable stories, asking questions and listening to what customers have to say.

Not only do you get an insight into your customer demographic, but other potential customers will also be able to interact with each other. Research suggests that 49% of consumers trust other customers' reviews as much as they would trust a friend’s recommendation. Creating a positive community around your brand will harness this power and encourage new customers.

4. Targeted Ads

A fantastic feature of social media marketing is being able to specify the demographic of people your adverts will be shown to. Around 80% of consumers have purchased a product directly because of seeing a social media advert. Well-targeted adverts will achieve a higher conversion rate by reaching the consumer that best fits your customer profile. Factors include age, location, disposable income, interests, and style. Consumers prefer receiving adverts for products and services they are interested in, too, so this trend benefits all involved. Vooba can help you specify your targeted social media ads to be the most effective.

We Can Help

We understand how time-consuming running a business can be. Adding social media to your list can seem overwhelming. However, social media marketing is a crucial element of advertising, and utilising the platforms will significantly build awareness of your business. We are here to help.

At Vooba, we work alongside you to achieve the best social media results possible. Our expert team will discuss your vision with you, take time to understand your business as a brand and cover all the time-consuming elements of running a social media account, infusing their professional industry knowledge to make your accounts soar. You will gain all the benefits of excellent social media marketing while maintaining your ability to focus on building your business.

Our packages include:

Advice on planning social media content
Discerning the most effective social media platform for your business
Creating a personalised marketing plan
Handling all the technical aspects with precision
Stunning graphics
Compelling captions
A friendly, communicative team

… And much more